FourCubed’s leadership team applies their years of experience and industry knowledge to every project, ensuring that clients receive personal attention and achieve exceptional results.
Chris Carlson
Always on the lookout for the next best idea, Chris’ entrepreneurial spirit and strong business sense has been evident from early on in his life. One of his most profitable endeavors in his younger years was when he worked on a lobster boat. Instead of cash, Chris asked his captain if he could get his pay in live lobsters. His captain agreed, and Chris doubled his daily earnings by selling the lobsters at the side of the road for one hour a day. In college, two of Chris’ friends started a laundry service and wanted him to become a client. Chris proposed that they do his laundry for a month, and in turn, he would help to promote their business. Ultimately, the arrangement benefited all three of them; Chris’ guerilla marketing tactics helped to generate revenue for the girls, and he enjoyed free laundry service.
Upon graduating from Lehigh University, Chris worked as a broker for Ladenburg Thalmann. After witnessing the devastating effects that the Internet bubble had on his industry, he moved to Reuters to pursue equity research. While working there as an analyst, Chris decided to see if he could turn his love for online poker into a business venture. After locking himself in a New York hotel room for six weeks, he emerged triumphant debuting raketracker.com, a first-of-its-kind website in the poker performance marketing space that served as an aggregator of statistics from dozens of online poker platforms.
As his venture increased, so did his vision. Following the success of raketracker, Chris opened the doors of FourCubed in 2004 and proceeded to build two other first-of-its-kind websites: yourpokercash.com (YPC) for casual poker players, and pokeraffiliatesolutions.com (PAS), which enabled other performance marketers to utilize the services found in raketracker to support their online marketing businesses. As he focused on becoming an industry leader in the online gaming performance marketing space, Chris’ FourCubed team continued to grow. In 2010, the thriving Minneapolis-based digital marketing company acquired page10, one of the top 25 web development and design firms in the Twin Cities, to leverage its project management and web expertise.
As founder and CEO of FourCubed, Chris is responsible for guiding the vision of the company, providing strategic leadership to both clients and staff, and defining the company’s business practices and policies. He continuously seeks out acquisition targets, as well as new markets, that could benefit from FourCubed’s services and expertise. Chris empowers his staff to utilize their diverse strengths, and remains dedicated to ensuring that his clients benefit from the talent and proficiency of his team.
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Chris Carlson Founder & CEO |
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Chris loves to fly fish and has traveled around the globe in pursuit of his passion. Two of his most memorable adventures include his dream trip to Patagonia, Chile where he backpacked and fly fished for a month, and a similar month-long excursion to Alaska that was funded by his first big poker win in 2004.
Jill Fox
While it is not unusual to switch career paths at least once in life, it is unusual to come across an accountant whose initial career aspirations centered on being an anthropologist. But that is exactly what Jill did. After receiving her undergraduate degree in anthropology with a minor in environmental science at Eckerd College in Florida, she enrolled in the University of Minnesota’s geographic information sciences (GIS) graduate program, focusing specifically on natural resource and watershed management. One year into the program, Jill’s entrepreneurial spirit won out, and she decided to switch tracks and pursue her interest in business. Two years later, Jill graduated from Metropolitan State University with a degree in accounting and started her new career.
Jill spent her first three years in her new field working for All in One Accounting, an accounting consultancy group that provided onsite bookkeeping, controller and chief financial officer services for small and start-up businesses ranging from web development and information technology firms to advertising agencies and retailers. During her time there, she worked with business owners and accounting personnel to develop and implement accounting procedures and best practices, set up accounting systems, and compile month-end and financial analyses. In 2007, FourCubed came to All in One Accounting seeking a part-time controller. After filling the role for a year, FourCubed brought Jill on full-time as their accounting director.
As accounting director, Jill manages the accounting, finance and cash management operations of FourCubed. Her responsibilities include financial reporting and budgeting, managing international and domestic banking relationships, and overseeing global cash positioning and movement, as well as FourCubed’s accounting operations and personnel. Jill enjoys working in the small business environment, and values being part of a company that does not lose focus on its customers or employees as it continues to grow.
Jill Fox
Accounting Director
When not engrossed in numbers, Jill can be found immersed in nature. An avid camper since she was a young girl, Jill makes an annual trek to the Boundary Waters where she can portage her own canoe. She also has bush-whacked up the side of McDowell Mountain in Arizona to camp at the top and gone horseback riding through volcanic fields in Iceland.
